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Morrisons Commits to Vegan Labelling

Supermarket giant Morrisons are the latest supermarket to commit to labelling their own brand vegan products.

Animal Aid Mark it Vegan Campaign labelling
Image: Animal Aid Facebook

The UK supermarket made the pledge to label their own vegan products following a successful petition and campaign named ‘Mark it Vegan’ organised by Animal Aid.

Tesco were the previous supermarket to agree to labelling across their own brand product range back in May 2017, and previous to that was ASDA who made the pledge in December 2016.

Animal Aid are an animal protection organisation and they stated: “More than 90 per cent of the UK population regularly shops in supermarkets, so by ensuring these companies label their own-brand vegan products, we are helping to make it easier for people to go vegan.”

Who have made the pledge so far?

The list of supermarkets who have or are in the process of labelling their own products vegan are:

  • Sainsbury’s 
  • Co-op
  • Tesco 
  • Aldi
  • Asda
  • and now Morrisons

Animal Aid Vegan Outreach Campaign Manager, Tod Bradbury, said: “We are absolutely delighted that Morrisons has made the decision to start to label its own-brand vegan products.”

Although many of the remaining supermarkets to make the commitment do have searchable vegan sections on their websites, it’s now the turn of Marks & Spencer, Waitrose, Lidl and Iceland to make the pledge to labelling their products vegan.

Spring has been fantastic for the release of new vegan products so far at all of the above supermarkets.

You can help with the Mark it Vegan campaign by signing the petition and sending out pre-made Animal Aid postcards to directors of the remaining supermarkets – available here

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